Urs Seiler-Esterson has a PhD in humanities and is the agency owner. He is Editor-in-Chief of Expodata, co-author of the long sellling "Messen Messbar Machen" (Springer 2005) and a columnist in respected media on the subjects of business and marketing in Switzerland, Germany and elsewhere in Europe. He is an authority on the European events and fairs industry with an extensive network of contacts.

As a speaker, he talks on the subjects of fairs, events, brand experience (experiential industry), brand entertainment, public relations and communication.

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